Pipeline & Campaign Guide
Every pipeline stage, what it does, how long it runs, and what triggers it — all in one place.
- Short-term texts and emails to complete the application (~4 weeks)
- Internal LO reminders to stay current in ARIVE
Workflow timelineClick to expand
Short-term follow-up runs for about 4 weeks while the application is started but not submitted.
LO reminders help keep ARIVE current during the intake window.
Stops if the borrower responds or the application is completed.
If the application is still not submitted, the contact moves to Not Yet Ready for long-term nurture.
If the application is submitted, the contact moves immediately to App Completed.
- Submission confirmation
- Doc submission nudges and pre-approval reminders
- Internal LO reminders to update ARIVE
Workflow timelineClick to expand
Confirms the full application was received.
Nudges the borrower to submit remaining documents and continue toward pre-approval.
LO reminders help prevent the file from sitting without an ARIVE update.
Stops on borrower response, pre-approval, or any new stage move.
Workflow timelineClick to expand
Reminds the LO to check ARIVE so the borrower does not sit in the qualification holding stage too long.
No borrower-facing messages send from this stage. Use it as a quiet holding pattern.
- 140-day borrower value nurture sequence
- Immediate buyer agent notification
- 90-day buyer agent check-in sequence
- Internal LO reminders throughout
Workflow timelineClick to expand
Starts the 140-day borrower value nurture during the home search period.
Buyer agent is notified that the borrower has been pre-approved.
Buyer agent check-in sequence runs separately from the borrower nurture.
LO reminders continue while the borrower is shopping.
Does not stop on borrower response. The nurture continues unless manually removed or stage changes.
Workflow timelineClick to expand
When triggered from an archived ARIVE loan, the LO receives a heads-up before the nurture begins.
Long-term nurture runs for roughly 2 years.
Does not stop on response unless the contact is manually removed.
- Borrower milestone notification
- Agent notifications (based on onboarding preferences)
- Internal LO heads-up before messages go out
Workflow timelineClick to expand
LO receives a heads-up before borrower or agent messages go out.
Borrower receives the first active milestone update.
Agent notifications send based on onboarding preferences.
- Borrower milestone update
- Buyer agent notification
- Optional seller agent notification
- Friday update reminders (ongoing while in this stage)
- Internal LO heads-up before messages go out
Workflow timelineClick to expand
LO receives a heads-up before messages go out.
Borrower receives the underwriting milestone update.
Buyer agent is notified, with optional seller agent notification if enabled.
Friday update reminders continue while the file remains in this stage.
Workflow activity ends when ARIVE moves the loan to the next stage.
- Borrower milestone update
- Buyer and optional seller agent notifications
- Friday update reminders (ongoing)
- Internal LO heads-up before messages go out
Workflow timelineClick to expand
LO receives a heads-up before messages go out.
Borrower receives the conditional approval milestone update.
Buyer agent is notified, with optional seller agent notification if enabled.
Friday update reminders continue while the file remains in this stage.
Workflow activity ends when ARIVE moves the loan to the next stage.
- Borrower CTC milestone notification
- Agent milestone update
- Review request expectation-setting message (not the actual ask yet)
- Internal LO heads-up before messages go out
Workflow timelineClick to expand
LO receives a heads-up before messages go out.
Borrower receives the Clear to Close milestone update.
Agents receive the milestone update.
Introduces the review request before the actual post-close ask.
- Borrower milestone notification
- Internal LO heads-up before message goes out
Workflow timelineClick to expand
LO receives a heads-up before the borrower message goes out.
Borrower is notified that loan documents are ready to sign.
- Funded milestone to borrower and all agents
- Review Request workflow (see below)
- Servicer / payment letter email (see below)
- 6-Month Review sequence (starts ~5 months post-close, runs 18 days)
- 2-Year Post-Close Nurture (starts ~20 days post-close)
- Birthday messages
- Loan Anniversary reminder (annual, internal heads-up before send)
- Optional Holiday sequence (7 holidays)
Workflow timelineClick to expand
Funding milestone sends to borrower and agents.
Review Request workflow is initiated from funding.
Servicer/payment letter email sends automatically.
6-Month Review sequence starts about 5 months after funding and runs for 18 days.
2-Year Post-Close Nurture starts about 20 days after funding.
Loan anniversary reminder runs annually, with an internal heads-up before send.
If subscribed, Homebot, HomeIQ, or Stikkum receives borrower data.
- Internal text + email to the LO before the sequence begins — click the link in the SMS to remove a borrower and cancel the ask
- Attempt 1: 2 days after funded
- Attempt 2: 6 days after funded
- Attempt 3: 7 days after funded
Workflow timelineClick to expand
LO receives a link to remove the borrower from the workflow before review requests continue.
First review request attempt sends.
Second review request attempt sends if the borrower has not responded or submitted a review.
Final review request attempt sends if the workflow has not been stopped.
Stops if the borrower responds, submits a review, or the LO clicks the removal link.
- Day 12: Internal reminder to upload the payment letter
- Day 14: Email sends automatically to borrower
- If letter is uploaded → a View Letter link is included in the email
- If letter is not uploaded → the link is hidden and a standard template sends instead
Workflow timelineClick to expand
LO is reminded to upload the payment letter.
Payment letter email sends to the borrower automatically.
If the letter is uploaded, the email includes a View Letter link. If not, the link is hidden and the fallback template sends.
- If Post-Close Client Nurture is ON, workflow starts based on purchase or refi branch
- Borrower is added to the Holiday Workflow (if published)
- Does not stop on response — continues running for the full nurture window
Workflow timelineClick to expand
Borrower moves into the long-term post-close client nurture stage.
Purchase or refi-specific nurture content runs for 2+ years.
Borrower is added to the Holiday Workflow when that workflow is active.
Does not stop on response. It continues for the full nurture window unless manually removed.
Contact vs. Opportunity
Contact Record: Dynamic. Always reflects the most recent loan synced from ARIVE. Think of it as the borrower's current snapshot.
Opportunity Record: Permanent. Each loan is its own opportunity, keeping loan-specific details even after closing.
Do not use personal info as placeholder data
Konnectd matches contacts by email and phone. Using your own information can overwrite your contact record, enroll you into borrower workflows, and create duplicate or corrupted data.
Complete the borrower details before changing stages
Stage changes sync the data that exists at that moment. Enter the correct borrower details first, then move the current stage in ARIVE. Avoid backtracking or updating multiple stages rapidly.
Use “Takeover Client App” for phone applications
This properly triggers the App Completed stage when an application is completed by phone. Do not manually move stages to simulate application completion.
Konnectd syncs to the most recent stage only
If you missed a stage, move directly to the correct current stage. Konnectd will handle the latest stage instead of replaying every prior stage.
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